PSI provides its customers with the world's latest and most efficient metal-cutting processes and products. Representing world class manufacturers, PSI works together with their distributor partners to help companies achieve productivity increases at the spindle, while reducing costs and providing documented cost savings.

Troy Daniel
CEO & Application Specialist

Supporting Washington, Oregon, Idaho, Montana, Alaska, Northern California, Nevada and Arizona


Mobile: (951)348-0591


Hi! I’m Troy, owner of Performance Specialty, Inc. 


I have been involved with manufacturing since 1986 and have experience in many areas of the industry. I spent the first twenty years of my career in the shop as a machinist and programmer. Then, from 2006 to current, I was a sales engineer, national application specialist, and regional sales manager. And currently I’m a manufacturer’s representative and CEO of PSI.


I love manufacturing. I love seeing the manufacturing process turn into a finished part. I’m fortunate to work in an industry I genuinely enjoy and respect, and that passion is what PSI was created from. 


My extensive experience allows me to understand the industry from all perspectives, which allows me to serve my customers really well. I place a very high value on relationships and work intensely at finding the best engineered solution for my customers.


I live in Centralia, WA with my wife Becca and our Italian Mastiff. In my free time, you can find me motorcycling, fly fishing, camping, or enjoying a craft IPA. 

Alec Daniel
Application Specialist

Supporting Orange County, Inland Empire and LA County


Mobile: (951)226-4701


Alec has been in the Cutting Tool industry since 2020, and before that worked for two years in HVAC. He enjoys the problem solving aspect of manufacturing; how everything is always different from the last, and how each new challenge requires creating a new solution.


He lives in Temecula, CA and loves surfing and anything outdoors.


Alec brings his unique knowledge and insight to PSI, and we are excited to have his fresh energy, motivation and leadership to our customers in California.

Devin Daniel
Application Specialist

Supporting San Diego County and South Orange County


Mobile: (951)553-3830


Devin has been in the Cutting Tool industry since 2020 as a cutting tool Sales Engineer and  has 3 1/2 years experience running a distribution warehouse. He’s been in sales since he was 16 years old, and loves serving our customers in California as an Application Specialist.


Devin likes spending time with family more than anything, and enjoys doing outdoor action sports like snowboarding and surfing. He lives in Temecula, CA.

Becca Daniel
Operations Manager

Supporting Operations, Marketing and Social Media


Mobile: (612)207-7608

Becca Daniel manages operations, marketing, and social media for PSI. Her experience includes over 20 years as an entrepreneur in the fitness and wellness industry. She enjoys the challenges and gratification that comes with running a small business, and considers it her calling to help people.


Becca is a native to the midwest, but has lived many places including Arizona and Los Angeles. She feels most at home in the PNW and currently lives in Centralia, WA with her husband Troy and their three fur kids.  Becca enjoys walks (even in the rain), riding her Harley (not in the rain), working out, writing, and coffee.